Stuttgart. The S-Class is the brand’s centrepiece and stands for the fascination of Mercedes-Benz: legendary engineering and traditional craftsmanship paired with intelligent vehicle innovation. In association with global stars Alicia Keys and Lewis Hamilton, the new Mercedes-Benz S-Class celebrates its world premiere today on the Mercedes me media digital platform. Occupants experience a sense of ease and well-being inside the new luxury saloon. More than any other vehicle, it stands for individualisation and comfort, design and quality, technology and safety. In other words, individual mobility at the very highest level and the confidence that the S-Class cares for its driver and passengers. The central idea of “Cares for what matters” is at the heart of the communication campaign, in which notable world-class talent such as 15-time Grammy-winning artist Alicia Keys and multiple Formula 1 world champion Lewis Hamilton play an important role. These global stars combine personal excellence with social activism, thereby supporting the central idea. The launch campaign for the luxury saloon starts in December 2020.